You forgot telemetry entirely. Oh, we're hardly collecting anything, and you can disable
it. Oh, we're collecting a bit of data, but it's anonymized, and you can disable most of
it. Oh, we're collecting a pretty fair bit of data, and it's kind of anonymized, and you
can disable some of it. Oh, we can actually collect every keystroke from your PC, and by
the way, get fucked. And while we're at it, we're going to release a dozen different
"security" updates for Windows 7 and 8 to push it back into there, and if you don't
install those, then we'll stop releasing individual updates and just start pushing out
update rollups which include the telemetry-related updates, and then you have to go back
and remove them again after the fact if you don't want to be spied upon.

There's nothing about or from Microsoft that is not some kind of scam.