WHAT IS A NAKED PC?
Naked PCs are those sold without operating systems preinstalled. Machines are useless
until customers install system software themselves. It's like selling a house without a
roof. And, in the end, it leaves your customer just as exposed.
SELL YOUR CUSTOMER A SOLUTION, NOT A PROBLEM?


Read what microsoft says here carefully:
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Your customers depend on you. Trouble is, if you act on your customers' willingness to buy
Naked PCs - knowing full well they are at risk of acquiring pirated operating systems
elsewhere - you expose them to legal risks, viruses, and frustrating technical troubles.
Hardly the stuff of great business relationships, particularly when they come back to you
for help. And even if your customer manages to illegally acquire and install operating
systems elsewhere, it still costs them far more time and money than they bargained for. No
matter how you look at them, Naked PCs are bad for your customers. Which means they are
also bad for you.
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WHAT TO SAY. HOW TO COMPETE.
Highlight the fact that the PC will not work without an operating system. Mention that
preinstalling the operating system on the new PC saves considerable time, expense and
trouble. After all, your expertise is valuable. You install system software day in, day
out, so there is little question you're best equipped to do it well.

Warn customers that acquiring the PC "naked" and subsequently pirating the software is
never a good option. Explain the risks: technical troubles, upgrade problems, viruses and
the law. Politely decline to expose your buyers or their businesses to such troubles.

Point out the benefits of a legally licensed, preinstalled operating system. Customers
have the original CD so they can reload the software. They also have a manual for everyday
troubleshooting, and a Certificate of Authenticity that proves the software is legal. In
short, protect your customer and your good name. Sell your PCs fully equipped with legally
licensed operating systems preinstalled. Otherwise, who knows what you're leaving your
customers - and yourself - open to?